What Makes a Great Beginner-Level Freelance Portfolio?

When you’re starting out as a freelancer, your portfolio is one of the most important tools at your disposal.

It’s often the first impression people have of you and reflects your ability to complete work professionally.

A strong and effective portfolio can put you on the fast track to finding steady work, building up your freelancing reputation, and advancing in your field. 

But as a beginner, you don’t have much experience or former projects to show off and may not know where to begin.

Luckily, there are several great ways to build a successful freelance portfolio as a beginner. 

Here are a few ideas to get you started:

1. Keep Your Portfolio Simple

First, it’s important to keep your portfolio simple. 

You might be tempted to build a giant portfolio website with dozens of pages and lots of graphics and text to show off your work. But quite often, keeping it simple is more effective when it comes to getting new clients.

That’s because in reality, most clients won’t spend more than a few minutes on your website. So the simpler you can keep it, the better.

For example, consider building a one page website wherever you think your client needs is found on one page.

Or consider only showing 3-5 projects instead of 25+ from your years at University. That way, potential clients will be able to focus on your abilities and not the quantity of work you’ve done. 

A simple e-portfolio that showcases your skills as a freelancer will give potential clients the confidence they need to hire you as soon as they see your work.

2. Showcase Only Your Best Work

As a beginner, you will probably want to focus on building out your portfolio with content that reflects your most recent work. 

That means you should only showcase the best projects you’ve completed—even if there aren’t many. 

Don’t show off 100 projects from class assignments just to fill the space. Instead, show of 3-5 pieces really well.

You’ll also want to follow these guidelines when determining what to include in your portfolio.

This is not the time for quantity; it’s time for quality.

3. Use Effective Copywriting

In order to sell yourself as a freelancer, you need to use effective copywriting techniques. 

This means coming up with engaging titles and headings that play into your audience’s interests. 

It also means using creative language for the content of your write-ups and highlighting what makes you unique among other professionals in your field. 

Start by focusing on the client, not on yourself. Instead of focusing on how great you are, focus on the results your clients were able to achieve because of the work you did with them.

Another way to sell yourself as a beginner freelancer is through personalization. People love hearing from real people, so make sure to address them directly in the copywriting in your portfolio.

4. Focus on Client Results

When creating your portfolio, keep in mind that what matters most are the results of your work. 

You want to focus on how your client’s project turned out and how it met their expected goals. 

How did you help them make more money, bring in more leads, get more customers, or grow their marketing efforts?

It’s not about showing off all the work you’ve done, but rather on showcasing the work that has a significant impact for clients and customers.

As you focus on the results you brought for former clients, potential clients who are visiting your portfolio will be more excited to work with you because they will appreciate that you understand what’s most important in a client-freelancer relationship: results.

5. Make It Easy for Clients to Contact You

To build a successful freelance portfolio, it’s important that you make it easy for potential clients to contact you. 

This means making sure your website and social media profiles are active and updated regularly. 

If there’s a certain social media channel you don’t want to monitor or use, then don’t include a link to it on your portfolio site.

Instead, make it easy for clients to contact you on the channels you’re most comfortable with and your clients are most likely to use.

Quite often, that means a contact form that sends an email directly to your inbox. But depending on your target audience, it could also mean a Facebook Messenger widget, a phone number they could text, or an on-site chat widget.

Some more advanced Freelancers recommend having an in-depth contact form the client has to fill out before contacting you.

But for beginner freelancers, it’s important to lower the barrier to contact as much as possible. Don’t ask a million questions on the form, and don’t give them a chance to second-guess contacting you.

Remember, it’s all about making it as easy as possible for your clients to contact you and hire you. Once you’re further along in your freelance career, you can start to get more picky about who contacts you. But for now, you want as many leads as possible.

6. Respond Quickly when a Client Reaches Out

Finally, it’s important that you respond quickly when a client reaches out. 

One of the biggest complaints clients have about Freelancers is their inability to communicate.

If you can show that client communication is important to you, that you respond to emails and messages quickly, and that you’re excited to talk with your clients, that will go a long way in setting you apart from your competition.

If you want to, you can set up autoresponders and use other software to automate your responses. But clients can tell when they are being responded to buy a robot, instead of you personally. So go easy with the technology, and go the extra mile to actually communicate with clients, especially as a beginner.

Next Steps

Hopefully this list of ideas help to identify a few things you can do in your beginner level freelance portfolio. If there are things you need to change, I encourage you to change them quickly and make progress. If you haven’t yet started building your freelance portfolio, hopefully you can save a little bit of time and stress by following some of the tips in this article.

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